About Us

About Us

Philip “Rocky” Farhat

Owner/CEO

Business entrepreneur for over five decades, Rocky Farhat is the co-founder, owner, and CEO of RE/MAX Anchor and RE/MAX Affinity Plus. His successful business ventures have made him one of the top leading real estate franchise owners in the region. Farhat had an early love for business and started his business career with owning four top restaurants in Lansing, Michigan. While his career in the restaurant business was extremely successful, Rocky decided to make a move with his family to Florida in 1981 where he became a developer and built thousands of single family homes.

Prior to RE/MAX Anchor he was the owner of Cano Real Estate Company and Anchor Realty. He was also a partner of Third Coast Interiors located in Austin, Texas which was an industry leader. Furthermore, Rocky was the CEO of both Rockwell Homes and PGI Homes. After joining RE/MAX in 2003, the company became a leader in the industry quickly where he and his partner, Debra Meredith-Peters, were named “North America’s Owner/Broker Of The Year” in 2009. Farhat and his partner continued expanding RE/MAX Anchor with offices in Punta Gorda, North Port, and Englewood. In 2010, they opened Burnt Store Title, and then ventured to Marco Island for ownership of RE/MAX Affinity Plus in 2012. In 2017, he joined ownership with American Title in Cape Coral, and continues his entrepreneur ways with co-ownership in 2018 with the American Financial Insurance Group. With an emphasis on giving back to the community, he served on the board of Sun Trust Bank for over twelve years, and President of Kingsway Country Club for seven. Rocky currently serves on the community advisory board for Centennial Bank. Farhat attended of Ferris State University, and Michigan State University.

The mission of RE/MAX Affinity Plus is to provide brokerage services in a manner that distinguishes us as the benchmark for excellence, professionalism, technology, and the undisputed market leader in the South West Florida area. Our Commitment to our Agents and Clients is to offer a quality business environment of trust, responsibility, professionalism, innovation, and accountability in order to achieve their goals in the real estate business and market.

RE/MAX Affinity Plus believes “the expertise and experience that our Associates have, combined with the unparalleled training, technology networking and marketing expertise of the RE/MAX organization, will enable more buyers and sellers to achieve efficient real estate transactions and take our business to a whole new level.”

As a full service real estate brokerage, serving homebuyers and sellers in the communities of Marco Island, Naples, Goodland, Isles of Capri, Golden Gate, Estero and Lely, RE/MAX Affinity Plus.

Do we know the area? You bet we do! If you are looking for the inside info on the best attractions and leisure activities, the best restaurants, nightlife and shopping venues, the best of everything – you have come to the right place. Our staff is well prepared to provide you with personalized recommendations and service to ensure a holiday that matches your needs and dreams. We are here to help you experience the perfect vacation. Our goal is to provide customized service leading to greater customer satisfaction which will leave you wanting to vacation with us again and again.

Thank you for coming! We look forward to hearing from you and delivering a level of service exceeding your expectations.

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